Case Study:
AS Asphaltbau
AS Asphaltbau has set itself the goal of becoming one of the most advanced asphalt construction companies in Germany through a full-scale digital transformation plan.
Digital innovation
AS Asphaltbau Schmidle GmbH is a medium-sized company from the Allgäu region with a regional focus on Bavaria, Baden-Württemberg and Thuringia and deals primarily with road construction, path construction and asphalt rehabilitation. The company is a long-standing customer of SEDA.digital and after we already created the corporate website, we now also guided the company on their path to increasing productivity through a comprehensive digital transformation.
"For more than 10 years, SEDA Digital has been supporting us in the digitalization and simplification of our business processes. Our extremely positive business development would not have been possible without the custom applications they developed for us! Our online order management, along with the route planning and mixing plant tool, is probably unique in this form in the country. We and our customers greatly appreciate this. Therefore, we are very much looking forward to continuing our always reliable and fair collaboration with SEDA Digital.", explains business owner and managing director Uwe Iser.
Technical concept
After making an on-site assessment, we were able to draw up a problem analysis while consulting with their employees. After initial workshops going through the technical concept and defining all functionality with the help of wireframes, the SEDA.digital team began with the concrete planning. The screen design was conceived by our partner htp communications.
Stage 1: SEDA.digital develops an efficient customer ordering process
Following this, the initial phase of our digitization strategy came to fruition: We launched a cutting-edge online platform for customer purchases, revolutionizing their outdated paper-based system into a seamless digital workflow. Now, with just a few clicks, customers can easily place orders through a tailored order form designed specifically for the asphalt industry, ensuring optimal integration into their production process. Furthermore, customers gain real-time insights into their orders and their progress, thanks to a comprehensive overview provided.
Stage 2: Implementation of digitally controlled route management and weekly planning
At the request of AS Asphaltbau, we were able to implement a completely digitally controlled route and weekly planning system as the 2nd stage of the digitization project. The drag-and-drop sorting of purchases is displayed in a calendar view and provides the back office team with a complete overview of the orders for the coming week. Here, all orders scheduled for the following week are summarized and regionally linked.
A route planner then automatically calculates the optimal distance between the construction sites and arranges it in order so that their drivers have the best route to save time and costs. In addition, the optimal route to the nearest mixing plant to pick up additional construction materials is also integrated.
Here, we have linked a mixing plant database, which had been built up by AS Asphaltbau over many years, to the app. With the help of these state-of-the-art technologies, customer orders can be controlled and implemented. In addition, a new interface between the online app and their already existing back-office tools connects their customer order data. Because of this, snapshots of the current workload as well as performance comparisons can be created in near real time.
Faster turnaround times and improved working atmosphere
The customized digital planning system gives project management and management a complete overview of which jobs need to be completed and when they will be completed. This creates a high level of planning reliability and transparency, which in turn creates faster turnaround times and a friendlier working atmosphere for both customers and their back office team. Of course, we continue to take care of the further development and support of all web applications.